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What We Do

What We Do

One day a while back the oldest of my five children, who is now eight years old, asked me, “Daddy, when you go to work, what do you do?” For a moment, I thought of a thousand numbers and ratios, stocks, bonds, insurance, taxes and more. I almost started to try to explain the stock market to him before I stopped. I looked at him, smiled and said, “I help people Rocco and I hope when you grow up, you will find your own way to help people too.”

In all we do, every day, we believe in helping people. We get out of bed every day and come to work for one reason and one reason only and that is to help people.

We don’t come here to analyze markets for the pure sake of analytics. We don’t research stocks, annuities, insurance policies and mutual funds to simply pass the time. We do not educate ourselves on estate strategies, retirement analysis, business succession planning and other financial matters for the fun of it.

At DeFranco Financial we do all these things and more to help our clients and we do it in a very special way.

So when someone asks us, “What do you do?”

We proudly answer, “We help people.”